You need more than one standalone product to satisfy and retain customers long-term. That is where a product suite can help you. But where do you start? What products align with your business goals and solve your client's pain points? Today, I want to give you a product suite roadmap so you know exactly how to build one.

Between online directories, agency options, and freelancers - how do you select the best fit for your business? In this post, I'll cover key criteria and a process to find the ideal copywriter for your London-based B2B brand.

B2B buyers are a sceptical bunch. They've seen countless marketing claims and empty promises. When your marketing content is overloaded with adjectives and adverbs, it can raise doubts about your credibility. B2B buyers want to work with companies they can trust, so building that trust through transparency and authenticity is crucial. Here’s how that can look.

Your B2B homepage is the digital face of your business. It's often the first point of contact for potential customers and plays a crucial role in shaping their initial impression of your brand. Your homepage must provide clear and compelling answers to their most pressing questions to capture your audience's attention and increase conversion rates. This blog post will explore five essential questions your B2B homepage should address, helping you create a captivating, conversion-focused online presence.

As a busy B2B business owner, saving time is crucial for maximising productivity and achieving your goals. You can immediately save ten working hours by implementing these ten hacks, including outsourcing your B2B copywriting and strategy.

Hashtags can help you find and be found by the right people. Using industry-specific or niche hashtags lets you connect with a more targeted audience interested in your particular field or topic. But how can you make the most of them? Here, I give you an insight so you can boost your LinkedIn presence.

Quality B2B copywriting can be a game-changer for your business. It helps you establish trust, build credibility, and position your brand as an industry authority. A professional B2B copywriter is also well-versed in SEO strategies and knows how to weave relevant keywords into your content to increase organic traffic.

Existing B2B clients are the secret sauce to sustained profitability and industry recognition. It's time to integrate custom content into your B2B content strategy. Here' I'll show you how and give you real-life examples of B2B brands that smash it.

Evergreen content is the workhorse of your website. As it addresses your prospects’ questions, it consistently drives traffic to your website. The topics show your readers what you specialise in. Evergreen content is always relevant, easy to read and educational. Like plants that structure a garden throughout the year, your B2B evergreen content puts in the work for you daily.

High-quality content is the cornerstone of a successful business blog, so B2B blog posts written entirely by ChatGPT won't cut it. Ensure your content is informative, engaging, and well-researched. Consider using different formats, such as

Informative articles

Interviews

Expert opinion pieces.

For instance, a technology-focused SME might create a blog post comparing software solutions, while a biopharma company could share success stories from clinical trials.

Your LinkedIn profile is your digital business card; optimising it is crucial for creating a strong first impression. Here are some critical steps to consider.

As your entrepreneurial venture evolves, so too should your brand voice. Embrace growth opportunities, explore new ideas, and adapt your brand voice accordingly. Remember, consistency doesn't mean rigidity. Saying "that's ridiculous" is always easier than staging curious. Be open to refining and enhancing your brand voice to stay relevant and engaging.

AI is set to change how businesses approach content marketing, making it easier, more efficient, and more effective than ever before. Marketers can create more personalised, targeted, and effective content than ever before. By leveraging the power of AI, businesses can analyse set amounts of data to gain insights into their customers' behaviour, preferences, and needs.

Some companies feel content platforms don’t see the growth they expected from being present on content platforms. Here are six points that will prevent that.

Finding a suitable content writer isn't always easy. Ask your contacts, check Linkedin and have a call with the content writer before you make your decision. If you'll rely on your instinct and look out for these six red flags, and you'll find the right one.

Content marketing that shows older people still enjoying life in various ways isn't only attractive to that age group: It's also not creating a positive image of ageing in the younger audience. That, in turn, creates an overall positive brand image.

As consumers, most of us are familiar with marketing strategies such as influencer marketing and product launch campaigns. Businesses, however, are less likely to respond to these tactics. They want to know you've got what it takes to increase profit and get more leads.

Great content is also about raising your profile and being seen. Amy’s company “Visible Impact” makes women more visible through bespoke videos. Get content tips and more in this interview.

Your overall branding and content strategy has to reflect your actual values, not those made in a marketings session. Are you inclusive? Everyone is these days. But how does it show? The right content strategy can create a higher engagement rate and a feeling of connection between co-workers. That, in turn, can help you increase retention. But such a content strategy can never be seen as independent from your overall company culture.

Creating content can feel laborious and complicated, especially if you're a one-person team. A content creation framework will make it smoother and more rewarding.