Meet Amy Burnett, founder of Visible Impact

Video production is an integral part of content strategy these days, but for many of us, it’s a challenge to get in front of the camera. Find out how Amy helps entrepreneurs and companies to become quite literally more visible.

Tell us a bit about your background. 

 In a former life a good two decades ago, I was a Retail Account Manager for a mobile phone company. I realised that corporate life was not for me, so I decided to go to college and rediscover my creative side. I went back to being a student and studied photography for three years. 

Going from a well paid, all perks included job, to being a poor student was a shock to the system. My friends and family thought I was mad, but it was the best thing I had ever done. I spent ten years working in photography and then sidestepped into video seven years ago.

What made you go into video production?

Having spent years photographing weddings and portraits, I was ready for a change. I didn't want to be doing the same thing for the next 25 years! Video had always interested me, and I began to record some on my DSLR cameras just for fun. I fell totally in love with it and started making videos for friends. 

At that point, I had no idea what direction I wanted to take, but I just knew it was the right thing to do and that something exciting lay ahead. I haven't looked back since.

What's the idea behind your business?

My new brand, Visible Impact, is all about helping women be seen and heard. Essentially, it was founded around my passion for seeing more women leaders in the world. I genuinely believe that had women been invited to the table over the last few decades and their voices listened to, the world wouldn't be in the state it's in. So I want to do my part in helping women to create an impact and inspire others. Video is a great tool to build credibility and get your voice heard. Hopefully, my work is playing its part in creating change.

Do you have a personal life motto?

I have many mottos written on giant Post It's and stuck on my office wall! They are all based on my values: Bold, Collaborative and Human. One of my favourites is 'Break the Rules', which I'm currently teaching my daughters. 

Another one which I often remind myself of is 'You do you'. It's a reminder to stop comparing yourself to others, something which is so crucial to flourish.

How does a typical day look like? 

I like to start the morning with my Bootcamp exercise class, though since having Covid recently, I haven't been there in a while. Then comes the school run, followed by a day of work at home or out on a shoot. It might be local or a trip into London or somewhere else if I'm on a shoot. Then it might be the after school clubs, dinner, and then an early night. I love my bed, and like to be in it by 9.30!

So many people struggle with content- what are your recommendations? Where should they start? 

When it comes to content, it's essential to think about who you are speaking to. Always address your ideal client! Also, think about your values and base some of your content around those. I use my 3 core values to help me come up with content a lot. 

Jess, our content strategist, always talks about FEAST - Fun, Educational, Advertising, Stories, Testimonials. There's a good selection there to come up with some post ideas! Also, don't be scared to get personal. It shouldn't all be about business.

What is your main struggle in being an entrepreneur? 

I really need to be able to focus on one thing at a time. With the endless list of jobs that come with being an entrepreneur, you have to be super focused and organised to get them done. I could do with less flitting from task to task. Also, it can be a lonely life as an entrepreneur, though Zoom seems to have changed this somewhat over the last couple of years.

How do you overcome it? 

My planners and notebooks help me to focus and stay on track. I discovered networking and collaborations is an excellent way to feel less lonely as an entrepreneur. Also, having two lively daughters keeps me entertained! 

What is the greatest lesson you've learned from being an entrepreneur? 

So many lessons! I've learned that anything is possible when you put your mind to it. Just believe in yourself, focus on yourself, no one else, and follow your heart. I've also learned to be much more patient. Things might take longer than you hope, but it doesn't mean that they aren't going to happen. 

Do you want to become more visible on LinkedIn? There are 3 spots left in Amy’s program!

Have a look here: LinkedIn IXL