A properly configured company blog can help you attract new leads, retain existing clients, and even encourage brand loyalty among your current customers.

Don't you think that's worth the effort?

Both content writers and copywriters produce content, but their intentions are different.

Women are behind 80% of buying decisions in the USA alone.

They also routinely recommend products to friends and ask for opinions from other people.

So from a marketing perspective, it makes sense to focus on them.

Content writing can be tricky. How can you make sure you use the words and phrases that connect your ideal client with your business? Here are ten ways to do just that.

An outsider who deals with content all day will show you what works best for your business and where you can save time and money. 

Worldwide, more people than ever spent their time in front of screens - and companies had to increase their visibility online to reach clients. That means more competition and the need for better quality content that is focused on its target audience.

Here are four things you should focus on when writing content for your business.

Many people I know have been able to steer the proverbial ship through the choppy waves of the pandemic. They are not only surviving but thriving. Do you want to be one of them? Here are 3 ways to beat the trend:

How come that some people produce content at an alarming rate and you are still struggling? What has to change?

You are ready to let the world know you are an expert in your field, ready for a new position, and ready to get in front of a wider audience. ⁣But where on earth do you even begin? Here are some tips to get you started.

Struggling with content overwhelm? Learn 4 proven strategies to streamline your B2B website copy process, prioritise your goals, and boost productivity.

Discover how dedicated learning days can transform your productivity and knowledge retention. Learn to manage information overload and make the most of your learning time.

Are you reading a lot? All these ads in my feed tell me, "Elon Musk read 10 hours a day" or "Bill Gates reads 50 books a year", and I can hardly argue that they're not successful. Until very recently, I was convinced that reading more about my job interests plus the usual Times bestseller list features were essential to grow and learn. And then I noticed something: It can fuel your inaction.