AI is set to change how businesses approach content marketing, making it easier, more efficient, and more effective than ever before. Marketers can create more personalised, targeted, and effective content than ever before. By leveraging the power of AI, businesses can analyse set amounts of data to gain insights into their customers' behaviour, preferences, and needs.

Some companies feel content platforms don’t see the growth they expected from being present on content platforms. Here are six points that will prevent that.

Finding a suitable content writer isn't always easy. Ask your contacts, check Linkedin and have a call with the content writer before you make your decision. If you'll rely on your instinct and look out for these six red flags, and you'll find the right one.

Content marketing that shows older people still enjoying life in various ways isn't only attractive to that age group: It's also not creating a positive image of ageing in the younger audience. That, in turn, creates an overall positive brand image.

By avoiding these common content mistakes and adopting a customer-centric approach, your B2B business can stand out.

As consumers, most of us are familiar with marketing strategies such as influencer marketing and product launch campaigns. Businesses, however, are less likely to respond to these tactics. They want to know you've got what it takes to increase profit and get more leads.

Great content is also about raising your profile and being seen. Amy’s company “Visible Impact” makes women more visible through bespoke videos. Get content tips and more in this interview.

Your overall branding and content strategy has to reflect your actual values, not those made in a marketings session. Are you inclusive? Everyone is these days. But how does it show? The right content strategy can create a higher engagement rate and a feeling of connection between co-workers. That, in turn, can help you increase retention. But such a content strategy can never be seen as independent from your overall company culture.

Creating content can feel laborious and complicated, especially if you're a one-person team. A content creation framework will make it smoother and more rewarding.

A properly configured company blog can help you attract new leads, retain existing clients, and even encourage brand loyalty among your current customers.

Don't you think that's worth the effort?

Both content writers and copywriters produce content, but their intentions are different.

Women are behind 80% of buying decisions in the USA alone.

They also routinely recommend products to friends and ask for opinions from other people.

So from a marketing perspective, it makes sense to focus on them.

Content writing can be tricky. How can you make sure you use the words and phrases that connect your ideal client with your business? Here are ten ways to do just that.

An outsider who deals with content all day will show you what works best for your business and where you can save time and money. 

Worldwide, more people than ever spent their time in front of screens - and companies had to increase their visibility online to reach clients. That means more competition and the need for better quality content that is focused on its target audience.

How come that some people produce content at an alarming rate and you are still struggling? What has to change?