Finding a suitable content writer isn't always easy. Ask your contacts, check Linkedin and have a call with the content writer before you make your decision. If you'll rely on your instinct and look out for these six red flags, and you'll find the right one.

Your overall branding and content strategy has to reflect your actual values, not those made in a marketings session. Are you inclusive? Everyone is these days. But how does it show? The right content strategy can create a higher engagement rate and a feeling of connection between co-workers. That, in turn, can help you increase retention. But such a content strategy can never be seen as independent from your overall company culture.

Creating content can feel laborious and complicated, especially if you're a one-person team. A content creation framework will make it smoother and more rewarding.

Content writing can be tricky. How can you make sure you use the words and phrases that connect your ideal client with your business? Here are ten ways to do just that.

Worldwide, more people than ever spent their time in front of screens - and companies had to increase their visibility online to reach clients. That means more competition and the need for better quality content that is focused on its target audience.

Here are four things you should focus on when writing content for your business.

How come that some people produce content at an alarming rate and you are still struggling? What has to change?

You are ready to let the world know you are an expert in your field, ready for a new position, and ready to get in front of a wider audience. ⁣But where on earth do you even begin? Here are some tips to get you started.