Stay ahead in digital marketing with our guide to content marketing trends. Learn SEO best practices, social media tactics, and industry innovations to boost your strategy.

Between online directories, agency options, and freelancers - how do you select the best fit for your business? In this post, I'll cover key criteria and a process to find the ideal copywriter for your London-based B2B brand.

B2B buyers are a sceptical bunch. They've seen countless marketing claims and empty promises. When your marketing content is overloaded with adjectives and adverbs, it can raise doubts about your credibility. B2B buyers want to work with companies they can trust, so building that trust through transparency and authenticity is crucial. Here’s how that can look.

As a busy B2B business owner, saving time is crucial for maximising productivity and achieving your goals. You can immediately save ten working hours by implementing these ten hacks, including outsourcing your B2B copywriting and strategy.

Existing B2B clients are the secret sauce to sustained profitability and industry recognition. It's time to integrate custom content into your B2B content strategy. Here' I'll show you how and give you real-life examples of B2B brands that smash it.

Evergreen content is the workhorse of your website. As it addresses your prospects’ questions, it consistently drives traffic to your website. The topics show your readers what you specialise in. Evergreen content is always relevant, easy to read and educational. Like plants that structure a garden throughout the year, your B2B evergreen content puts in the work for you daily.

Your LinkedIn profile is your digital business card; optimising it is crucial for creating a strong first impression. Here are some critical steps to consider.

Finding a suitable content writer isn't always easy. Ask your contacts, check Linkedin and have a call with the content writer before you make your decision. If you'll rely on your instinct and look out for these six red flags, and you'll find the right one.