Content marketing that shows older people still enjoying life in various ways isn't only attractive to that age group: It's also not creating a positive image of ageing in the younger audience. That, in turn, creates an overall positive brand image.

As consumers, most of us are familiar with marketing strategies such as influencer marketing and product launch campaigns. Businesses, however, are less likely to respond to these tactics. They want to know you've got what it takes to increase profit and get more leads.

Great content is also about raising your profile and being seen. Amy’s company “Visible Impact” makes women more visible through bespoke videos. Get content tips and more in this interview.

Struggling with content overwhelm? Learn 4 proven strategies to streamline your B2B website copy process, prioritise your goals, and boost productivity.

Are you reading a lot? All these ads in my feed tell me, "Elon Musk read 10 hours a day" or "Bill Gates reads 50 books a year", and I can hardly argue that they're not successful. Until very recently, I was convinced that reading more about my job interests plus the usual Times bestseller list features were essential to grow and learn. And then I noticed something: It can fuel your inaction.