Companies with structured customer education strategies have an average revenue increase of 7.6% - but only when they can identify which resources customers are actually using. This is where UTM tracking becomes critical.

Users don't just learn features; they come to see your product—and the humans behind it—as essential partners in solving their everyday challenges.

The "Rule of 40" has become the gold standard for evaluating SaaS company health because it offers a simple yet powerful way to balance the eternal tension between hypergrowth and profitability.

Industry pioneers are revolutionising customer education in SaaS. Learn from top experts on scaling programs, improving success metrics & driving customer experience ROI.